Made to Stick: Why Some Ideas Survive and Others Die
$26.00
$32.00
Publisher: Random House
Condition: New
ISBN-13: 9781400064281
ISBN-10: 1400064287
Author: Chip Heath & Dan Heath
Format: Hardcover
Made to Stick shows why some messages spread effortlessly while other important ideas fade out. Chip and Dan Heath draw on memorable case studies—from urban legends to workplace and classroom stories—to explain how to craft communication that people understand, remember, and act on. You’ll learn practical approaches such as using the human scale principle, applying the Velcro Theory of Memory, and creating curiosity gaps to keep an audience engaged. Written for entrepreneurs, managers, teachers, marketers, and anyone who needs to persuade or inform, this book helps you turn complex concepts into clear, compelling narratives. Whether you’re pitching a product, leading a team, teaching a lesson, or writing copy, the guidance here is designed to help your core idea land quickly and stay with people long after the conversation ends.
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Returns are accepted within 30 days from the delivery date shown on the courier’s tracking page. Items must be unused/unread, unmarked, and in original condition (no writing, highlighting, stains, or damage). To start a return, email support@litnobooks.com (or litnobooks@gmail.com) with your order number and reason (include photos if the item arrived damaged or incorrect). If approved, we’ll email a free return shipping label. please return the item (if eligible) and place a new order. Refunds are issued to the original payment method after inspection.
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